Financial
Lending Notes
Janaury
27, 2009
The
Financial Crisis
Opportunities
in the Midst of the Storm
The banking industry has obviously gone
through its share of turmoil over the
past year. But all is not "gloom and doom"
for banks, despite what the news headlines
might lead you to believe.
In
its 2008 Small Business Banking Satisfaction
Study, J.D. Power and Associates actually
reports some good news for banks. Despite
the economic uncertainty and tight credit
environment that prevail today, the level
of satisfaction among small business owners
with their banking institutions has increased
over the past year - from 697 (on a 1,000-point
scale) in 2007 to 720 in 2008.
Respondents
to the survey (owners of companies with
annual sales of between $100,000 and $10
million) said their banks are doing a
better job of providing shorter wait times
and resolving their problems. Factors
relating to the relationship with their
account manager and their in-person branch
experience are most important to small
business owners, accounting for 40 percent
of the overall banking experience, the
study found.
"This
underscores how critical it is to proficiently
execute simple relationship fundamentals,
including welcoming customers to the branch,
assigning dedicated bankers to their accounts
and establishing proactive quality outreach
practices," noted Rockwell Clancy, executive
director of financial services for J.D.
Power. "Simply meeting with small business
customers at their place of business significantly
improves satisfaction."
Taking
the Offensive
Clearly,
there are opportunities in the midst of
today's storm for banks, despite the challenges
posed by the credit crunch and financial
crisis.
The
first step should be to refocus on the
areas where you can truly add value to
your relationships with small business
customers - things like building strong
relationships between them and their account
managers, as noted in the J.D. Power survey,
as well as serving as one of their trusted
advisors, not just their "banker."
Meanwhile,
if your bank is well-capitalized with
good credit ratings, a strong balance
sheet and the desire and capacity to lend,
there may be profitable lending opportunities
in today's marketplace. Here are a few
strategies that can help you take advantage
of them:
Opportunity
may be knocking. There
are some great opportunities in the markets
in this environment, allowing strong companies
inroads that may not have existed just
a few years ago. The current cycle will
have some winners and losers, and some
competitors will not survive this cycle.
It is a good time to assess your business
plan, review capital needs and expenditures,
and revisit your market strategy as a
whole.
Also
look to nurture relationships with small
business owners' centers of influence,
such as their accountants and attorneys.
Let them know that you have money to lend
and are looking for good customers to
lend to. They are likely to know if their
customers are experiencing problems renewing
or increasing their lines of credit, and
they have a vested interest in referring
them to potential sources of financing.
Look
for customers that need to buy fixed assets.
Clues to this may be hidden in a business'
financial statements.
For
example, if accumulated depreciation exceeds
the net book value of fixed assets, those
assets are likely getting old and the
business may be a candidate for an equipment
term loan. Similarly, if the net fixed
asset base has been going down over successive
years, the business is not even replacing
depreciation. Of course, the business
may not be replacing fixed assets because
it doesn't have the capital, or can't
qualify for the financing, to do so.
Also
note that vendor financing, a traditional
source of equipment financing for many
small businesses, is largely unavailable
today. This may represent another lending
opportunity for your bank. And remember
that Section 179 offers incentives for
purchasing fixed assets and placing them
into service. As of press time, Congress
and the new Obama administration were
considering an economic stimulus package
that would extend the higher Section 179
expensing limit of $250,000 per year through
the end of 2009.
Look
for customers with maturing balloon payments.
Many businesses bought real estate
between 2003-2005 with three- and five-year
balloon payments that are maturing but
cannot refinance them with their current
banks. Similarly, some businesses want
to refinance now to avoid ARM adjustments,
or simply to take advantage of the current
low rates. Both of these scenarios may
present opportunities for you to meet
the needs of businesses whose current
banks can't.
Look for
opportunities to re-price loans.
As counter-intuitive as this may sound,
the current environment may offer opportunities
to cull your portfolio and re-price loans
that have been marginally profitable or
unprofitable in the past.
Playing
Defense
Just
as important as taking advantage of new
opportunities is protecting the good customers
that you currently have. This is especially
true if your bank is not in a financially
strong position right now.
The
first thing you should do is consolidate
your troubled loans into the hands of
workout specialists who have the time
and expertise to deal with them most effectively.
This will free up your business development
officers to spend more time protecting
their turf and calling on potential new
customers. If your ability to lend money
is limited, be sure to allocate the funds
that you do have for loans to your best
possible customers and strongest, most
profitable relationships.
Of
course, with deposits in such high demand,
many banks are not even considering making
loans to companies without a corresponding
deposit relationship. For these banks,
the priorities have shifted to credit
quality, securing deposits, and loan growth
- in that order.
Please
contact me via phone at (404) 420-5670
or via email at ptuley@pkm.com
if you have any questions or concerns.
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