Off the Ledger
Your days as a college student are almost numbered. The working world is calling. As you get ready to embark on your career, you have to be thinking, “What am I going to do when I graduate?” “Is a job in public accounting right for me?”
Where do you want to go?
You have so many options. Big firm or small? How do you decide? Where can you go to get the real, honest look at a career in public accounting? What is it REALLY like to be an intern? What will my life be like as a staff accountant?
See your future...
At Porter Keadle Moore, LLP (PKM) we’re here to help. We’ve created this blog site just for you! To help you find answers to these and other questions about working in a public accounting firm. Real interns and brand new staff accountants chronicle their experiences with our firm. Read what they have to say. Ask questions, share your opinions and we’ll respond.
Association for Accounting Marketing Summit Experience
Kim Taylor - Executive Assistant
The Association for Accounting Marketing (AAM) provides a forum for marketers to improve skills and knowledge to help increase firm revenues. They offer marketers of accounting firms opportunities for education and training, information and resource sharing, and tools to enhance the credibility and impact of marketing and sales within.
Each year AAM holds a conference for their members to come together and this past years event was held the first week of June in San Diego, California. This was my first time attending the AAM Summit and it was a great experience!
The conference started on a Tuesday afternoon and went through lunch on Friday. There were many great speakers and a lot of valuable information to be learned. The opening keynote speaker was Dr. Frank Luntz who spoke on “Words that Work: It’s Not What you Say, It’s What People Hear.”
Some lessons to take away from Dr. Luntz’s presentation were a few things that clients really want from you:
- Accountability in what you do
- Fierce integrity and principles in all you do
- Respect toward what the client does
- Answerable after the fact
For more information about AAM or their 2009 Summit visit their website.
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